This thesis used content analysis to determine if four North Carolina newspapers and three national newspapers changed the content of the front pages of their sports pages between 1995 and 2005 to compete with challenges coming from cable television and the Internet. If recaps of the day's events are available instantaneously on cable television and the Internet, newspapers may adjust their niche by relying more on feature/analysis stores, local stories, local writers and more visual aids. The research found that newspapers are not changing their niche in response to emerging media. Only one newspaper made statistically significant changes in publishing more feature/analysis stories and fewer recap stories in the time span. Only one newspaper made statistically significant changes in the location of stories it published. No newspapers made statistically significant changes in the type of authors they published, but most increased their use of either photos or graphics.