This study evaluated two television environmental public service announcements and aimed to answer three research questions: 1) whether or not PSAs could enhance knowledge on the topics addressed; 2) whether or not the PSAs were perceived as effective; and 3) whether or not the PSAs could affect behavior change. The total study population included 175 University of North Carolina students. Participants completed a pre-test and post-test in conjunction with viewing the PSAs and completed a one-day follow-up survey measuring free recall of the PSAs. Results suggest that each of the PSAs effectively communicated environmental information to viewers. In addition, PSAs were rated by participants as moderately effective. However, results of behavioral intention measures were mixed but showed some intention to change behavior. Finally, results of the follow-up survey indicate a high level of free recall.