At one time, the City of New Brunswick, New Jersey was a trade and transportation center. Although those two functions have been all but obliterated in the last 50 years. New Brunswick has retained the moniker of the Hub City. The heyday of New Brunswick has long passed and many have said that it is gone forever. However, the future of New Brunswick is not as bleak as would have been thought as recently as five years ago. A partnership of private investment and public cooperation called New Brunswick Tomorrow was formed in the city in 1976. This agency and its development arm, DevCo, have single-handedly and dramatically changed the character of New Brunswick. This article will discuss the ways in which this transformation from the 'old' New Brunswick to the 'new' New Brunswick has taken place. It is not the object of this paper to discredit the importance of public/private partnership in economic redevelopment. Partnerships of this kind are essential to renew the health and vitality of aging cities especially in the Northeast. It is important, however, for developers, planners, city officials, and the public to ask questions concerning who will benefit, who will lose, who is involved in the decision-making process, what goals are and how well those goals match the needs of the community as a whole.