Data collected as part of normal classroom practices; later de-identified and prepped for analysis under Lamar University IRB approval. This data includes 472 qualitative reflections to weekly learning activities. Data were collected over a period of five months from doctoral students in an EdD program who were registered for a "strategic planning and resource allocation in higher education" course. Data include columns for easy importing into MAXQDA. Data were collected through Kirkpatrick's (1994) level two evaluations embedded into an online learning management system.