By applying joint transmission in the downlink and joint detection in the uplink, the novel service area architecture allows multiple mobile stations to be simultaneously active on the same OFDM subcarrier without causing interference to each other. Moreover, the proposed adaptive subcarrier and power allocation techniques are shown to be able to improve the spectral efficiency significantly in service area based networks. The significance of the frequency selectivity of wireless channels, the correlation among users’ spatial signatures and the presence of interferences to resource allocation is also assessed through simulations.