I studied the site-selectivity of Suzuki cross-coupling reactions of the bis(triflate) of naphthoates, coumarines, and isoflavones. In addition, the chemo-selectivity of Suzuki cross-coupling reactions of naphthoates and quinolones containing bromide and triflate leaving groups were studied. In this context, were prepared various arylated pharmacologically relevant heterocycles which are not readily available by other synthetic methods.