The research paper presents some considerations on how to include the discussion on global trends in the higher education system, particularly in social and humanities disciplines. Such trends as digitalization, technological progress, change in communication, need in expert knowledge, and sustainability issues define the modern interrelation between science, technologies, and society. The inclusion of such topics in the higher education program for students (in the form of theoretical concepts, empirical research, business cases) contributes to the development of critical thinking, enlarges the perspectives for students during the studying and later by the job search. The awareness of the global trend discussion creates the idea of new social and cultural values, increases the interest in studying and learning actual tendencies in a specific field, and supports the status of expert knowledge in the time of information access. This article provides an overview of those global trends that, when included in the content of educational programs of higher education, can positively affect both the programs themselves and the quality of students’ knowledge and competencies.