This section deals with how the Anti-Chain Store Movement evolved until it became a national political issue starting in 1925. The need to gain traction with a public embracing low prices, in fact, inspired the publication of The Menace of the Chains. In 1924 the Anti-Chain Store Movement consisted mostly of those whose businesses faced threats from the chains. They needed, therefore, to recruit average people to a movement that was against their own financial interests by creating a menace out of A&P.