This article aims to explore the presence of women on Instagram by focusing on the work of the Brazilian artist Heloísa Marques as an illustrative example. To achieve this, we will begin by providing a concise overview of her social and literary background. Subsequently, we will select specific pieces from her body of work to analyse the techniques she employs, her approach to language, the nature of discourse generated by her work, and the reception and response it elicits. Through this examination, we seek to shed light on Marques's artistic contributions and the broader female presence within the realm of Instagram.