The Consumer and Vehicles project looked at the potential long-term performance and cost of plug-in vehicles. It examined consumer reactions and behaviours in buying and using them. It explored supporting infrastructure, and included in-depth surveys with 3,000 consumers and real-world testing with 40 drivers.
This Executive Summary covers Work Packages 1.3 and 1.4.The purpose of Work Package 1.3 was to develop and deliver a segmentation model of the consumer vehicle market (representing both ownership and usage) segmented by the factors affecting purchase and use of plug-in vehicles.The purpose of Work Package 1.4 was to develop a model, representing consumer attitudes to purchasing, and behaviours when using, plug-in vehicles as a function of the key factors affecting the consumer response.
This project was undertaken and delivered prior to 2012,The results of this project were correct at the time of publication and may contain, or be based on, information or assumptions which have subsequently changed.
This Executive Summary covers Work Packages 1.3 and 1.4.The purpose of Work Package 1.3 was to develop and deliver a segmentation model of the consumer vehicle market (representing both ownership and usage) segmented by the factors affecting purchase and use of plug-in vehicles.The purpose of Work Package 1.4 was to develop a model, representing consumer attitudes to purchasing, and behaviours when using, plug-in vehicles as a function of the key factors affecting the consumer response.
This project was undertaken and delivered prior to 2012,The results of this project were correct at the time of publication and may contain, or be based on, information or assumptions which have subsequently changed.