The challenges that polarization brings to sociology now extend to crucial domains of social processes and action, reaching, among others, the arenas of consumption, religions, identities, sexuality, childhood, culture, and science. In this context, the digitization of society and the economy creates and emphasizes dynamics of polarization, while simultaneously opening up new possibilities. Beyond the general impact on social interactions and practices, to what extent are the new social media a factor that promotes expressions of polarization?