As a Microfinance Institution, RCDP intends to increase opportunities for the poor to access financial services by providing financial services to low-income entrepreneurs, mobilizing deposits from members and non-members and then loaning a certain percentage of these funds to urban and rural producers, traders and small-scale farmers. RCDP’s core values are enhancing their clients ‘self-determination, serving as an ongoing financial resource for members, and achieving significant outreach and financial self-sufficiency. RCDP plans to expand its operational area in Multan City, for this purpose PMER Department developed strategy to conduct this baseline study for identifying potential areas of interventions.